HUSTLE PHX 101

Build a Stronger Foundation for Your Business

Hustle PHX 101 is a 14-lesson entrepreneurship cohort designed for aspiring and early-stage entrepreneurs who are ready to take their business idea seriously.

Whether you are still figuring out what you want to build, turning an idea into a business, running a side hustle, or working to strengthen an existing business, Hustle PHX 101 helps you develop the knowledge, relationships, and direction needed to move forward with greater clarity.

This is an interactive program. You will learn, apply what you learn to your own business, connect with other entrepreneurs, and work toward clearly communicating where your business is headed.

HUSTLE PHX 101 | FALL 2026 (CURRENTLY IN SESSION): AUGUST 18TH – NOVEMBER 17TH 2026

HUSTLE PHX 101 | SPRING 2027 (COMING SOON): LATE FEBRUARY 2027

HUSTLE PHX 101 | SELF-PACED ONLINE (COMING SOON): TBA

WHO IS HUSTLE PHX 101 FOR?

Hustle PHX 101 is built for people at different stages of entrepreneurship.

You may be a good fit if you:

• Want to start a business but are not sure where to begin
• Have a business idea you want to develop
• Have started a side hustle and want more structure
• Already operate a business but need a stronger foundation
• Want to better understand your customers and business direction
• Need practical business education and a stronger professional network
• Are willing to learn, participate, receive feedback, and do the work

You do not need to have a finished business plan or a fully developed company before applying.

WHAT YOU WILL WORK ON?

Hustle PHX 101 takes entrepreneurs through the foundational areas that need to be understood before a business is ready for sustainable growth.

Throughout the program, you will work on areas such as:

Your Direction: Better understand what drives you, what you bring to the business, and what you are working toward.

Your Business: Strengthen the way you think about your business idea, offering, structure, and long-term direction.

Your Customer: Develop a clearer understanding of who you serve, what they need, and why they would choose your business.

Your Relationships: Learn how relationships with customers, partners, mentors, and other entrepreneurs can support business growth.

Your Operations: Think through what your business needs in order to function effectively and consistently.

Your Numbers: Build a stronger understanding of business costs, revenue, and the financial decisions that affect growth.

Your Communication: Learn how to explain your business clearly and prepare to confidently present it to others.

WHAT YOU CAN EXPECT

Hustle PHX 101 is a cohort experience, not a passive seminar.

Expect:

• Facilitated business workshops
• Practical business assignments
• Individual and group activities
• Discussions with other entrepreneurs
• Business professionals and guest speakers
• Opportunities to receive feedback
• Online course resources
• Business-development tools
• Pitch preparation
• Access to the broader Hustle PHX entrepreneurial community

You will be expected to apply what you are learning to your own business or business idea throughout the program.

WHAT WE EXPECT FROM YOU

The entrepreneurs who get the most from Hustle PHX 101 are actively involved.

Participants should be prepared to:

• Attend and participate in cohort sessions
• Complete required assignments and course materials
• Ask questions and contribute to discussions
• Reflect honestly on their business
• Be open to feedback
• Build relationships with other participants
• Apply course concepts outside of class
• Complete required program paperwork
• Prepare for the final Pitch Night experience

Specific attendance, completion, payment, and Pitch Night eligibility requirements are provided during enrollment for each cohort.

WHAT YOU SHOULD LEAVE WITH

By the end of Hustle PHX 101, the goal is for you to have:

• Greater clarity about your business direction
• A stronger understanding of yourself as an entrepreneur
• A clearer picture of your customer
• A stronger understanding of the value your business provides
• Greater awareness of your business operations and financial needs
• Practical work completed toward your business
• A stronger professional network
• Greater confidence discussing your business
• A clearer understanding of what you need to work on next
• A prepared business pitch

Hustle PHX 101 does not promise that every business idea will work.

It gives you an environment to learn, evaluate, develop, and strengthen your business before making bigger decisions about growth.

FREQUENTLY ASKED QUESTIONS

Do I need an existing business?

No. Hustle PHX 101 serves entrepreneurs ranging from people exploring their first business idea to people already operating a business.

What if I do not have a business idea yet?

You can still apply. Part of the program is helping you gain greater clarity about entrepreneurship and the direction that may make sense for you.

Is this only for startups?

No. Existing business owners can also use Hustle PHX 101 to revisit foundational areas of their business and identify where improvement is needed.

Is this a lecture-based class?

No. Hustle PHX 101 includes instruction, discussion, application, assignments, relationship-building, and hands-on work.

Will there be work outside of class?

Yes. Participants should expect assignments and business-development work between cohort sessions.

What is Pitch Night?

Pitch Night is the final lesson and culminating experience of Hustle PHX 101. Entrepreneurs have an opportunity to present their businesses, showcase their progress, and put the communication skills they developed throughout the program into practice.